clear, not complicated

privacy & cookies

Last updated 17 September 2026

1. who is responsible

Dupe Food is the controller of personal information collected through this website. Contact us through our contact page or write to 13 Francis Street, Stoneygate, Leicester, LE2 2BE, United Kingdom.

2. information we collect

Depending on how you use the site, we may collect:

  • your name, email address and message when you contact us;
  • your email address when you join our newsletter;
  • technical information such as IP address, browser, device and server logs generated when the site is delivered; and
  • your cookie preference stored in your browser.

3. how and why we use it

PurposeLawful basis
Replying to enquiries and providing requested informationLegitimate interests in responding to customers and running our business
Sending our newsletterYour consent, which you can withdraw at any time
Keeping the website secure and reliableLegitimate interests in security, fraud prevention and service operation
Remembering cookie preferencesNecessary to provide the preference control you request

4. who we share information with

We may use trusted providers that support website hosting, databases, security, font delivery and communications. They may process information only to provide services to us and under appropriate safeguards. We may also disclose information where the law requires it or to protect legal rights. We do not sell personal information.

Some providers may process information outside the United Kingdom. Where this happens, we use an applicable adequacy regulation or contractual safeguards required by data protection law.

5. how long we keep it

Newsletter details are kept until you unsubscribe or withdraw consent. Contact messages are normally kept for up to 24 months, unless we need them longer to deal with an ongoing matter or meet a legal requirement. Technical records are retained only for as long as reasonably needed for security and service operation. Cookie choices expire after 180 days.

6. your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict your information, object to its use, or receive a portable copy. Where we rely on consent, you can withdraw it at any time without affecting earlier lawful use.

You have the right to object to processing based on our legitimate interests and to direct marketing at any time.

Contact us to exercise a right. You can also complain to the Information Commissioner’s Office at ico.org.uk.

7. cookies and browser storage

Cookies and similar technologies store or access information on your device. Necessary technologies can operate without consent; optional technologies are used only after you choose to allow them.

NamePurpose and duration
dupe-cookie-preferencesNecessary local browser storage that remembers your choice for 180 days

At the date of this policy, we do not use advertising or analytics cookies. If that changes, those technologies will remain off until you consent and this policy will be updated. You can reopen “cookie settings” in the footer at any time. You can also clear or block storage using your browser settings, although parts of the site may then forget your preferences.

8. security, children and changes

We use reasonable technical and organisational measures to protect information. This website is intended for a general audience and we do not knowingly collect personal information from children. We may update this policy when our services or legal obligations change; the date above shows the latest revision.